SCI Ecommerce, Singapore Secures $32M in Series B Extension to Fuel Pan-Asian Expansion
With total funding reaching $130M, the Singapore-based e-commerce enabler doubles down on cross-border solutions for Southeast Asia and China.
SCI Ecommerce raises $32M in a Series B extension led by Asia Partners and EDBI.
Learn about their $130M total funding, end-to-end business model, and growth in SEA and China.
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SCI Ecommerce Hits $130M Funding Milestone with $32M Series B Extension
SINGAPORE — SCI Ecommerce, a leading provider of end-to-end e-commerce solutions in Southeast Asia and China, has announced the successful closure of a USD 32 million Series B extension round. The funding was led by prominent growth equity firm Asia Partners and EDBI, the investment arm of Singapore’s Economic Development Board, with participation from several existing and new strategic investors.
This latest capital injection brings the company’s total funding to nearly USD 130 million, reinforcing its position as a dominant “rhino”—a term coined by Asia Partners to describe high-growth, profitable tech companies in the region.
From Startup to Regional Powerhouse: The History
Founded in 2014 by CEO Joseph Liu Jiannan, SCI Ecommerce (originally an acronym for Singapore, China, and Indonesia) began with a mission to simplify the complexities of cross-border trade. Recognizing the fragmented nature of the Southeast Asian digital landscape and the unique barriers to entering the Chinese market, Liu positioned the company as the “connective tissue” between global brands and Asian consumers.
Since its inception, the company has seen meteoric growth. In 2021, SCI was ranked as the third fastest-growing company in the Asia-Pacific region by the Financial Times, having grown its revenue by over 75x within a three-year window.
The Business Model: A Bridge Across Borders
SCI Ecommerce operates as a full-stack e-commerce enabler. Unlike simple software providers, SCI manages the entire value chain for brands, acting as a “Shopify meets Baozun” for the region. Their service suite includes:
- Online Store Management: Operating over 6,000 storefronts across platforms like Tmall, Lazada, Shopee, and TikTok Shop.
- Digital Marketing & Social Commerce: Leveraging influencers and livestreaming, a critical vertical in the Chinese and Indonesian markets.
- End-to-End Logistics: Managing 13 fulfillment centers that handle warehousing, inventory, and last-mile delivery.
- Data Analytics: Providing brands like Unilever, Abbott, Nestle, and Danone with actionable insights into consumer behavior across seven different countries.
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Funding Journey and Investors
The USD 32 million Series B extension follows a period of aggressive expansion and operational scaling.
Round | Amount (Approx.) | Key Investors |
|---|---|---|
Series B Extension (2025/2026) | USD 32M | Asia Partners, EDBI |
Series B/C Tranches (2021-2022) | USD 88M | Asia Partners, EDBI, Jubilee Capital, A. Soriano Corp |
Early Stages | USD 10M | James Sheng & Eddie Wu (Alibaba Co-founders), Pang Shengdong |
Total Raised | USD 130M | — |
The involvement of Asia Partners, led by former Sea Group President Nick Nash, underscores SCI’s potential to become a regional champion. Meanwhile, EDBI’s continued support highlights SCI’s role in strengthening Singapore’s status as a global e-commerce and R&D hub.
Current Status and Future Outlook
As of early 2026, SCI Ecommerce has transitioned from a high-growth startup to a profitable market leader. With annual revenues exceeding USD 450 million, the company is now focused on deepening its R&D in automation and AI-driven data analytics.
The new capital will be used to:
- Enhance Social Commerce: Expanding its partnership with TikTok to scale livestreaming capabilities in Malaysia, Thailand, and the Philippines.
- SaaS Integration: Refining its proprietary software to allow brands to manage multi-channel sales through a single unified dashboard.
- Market Deepening: Strengthening its “6+1” strategy (covering the six major SEA economies plus China).
As cross-border trade continues to outpace traditional retail growth, SCI Ecommerce is well-positioned to serve as the primary gateway for international brands looking to capture the next wave of Asian middle-class consumption.
Team: StartupStreets.com
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