Loom Crafts Franchise Opportunity in India: Brand Story, Growth Journey, and How to Become a Partner.
Explore Loom Crafts’ origin (established in 2005), evolution into a premium outdoor-luxury brand, and the Loom Crafts franchise opportunity store formats, investment range, support, and step-by-step process.
Talk to GrowMoreFranchisees.com (Intellex Strategic Consulting Pvt Ltd) for expert franchise advisory.
Premium outdoor living is no longer a “nice-to-have.” In Indian metros and fast-growing Tier 1 & Tier 2 cities, homeowners, architects, hospitality brands, and real-estate developers are investing heavily in outdoor spaces, terraces, balconies, lawns, pool decks, cafés, resorts, and clubhouses. That consumer shift has created a strong runway for specialized brands that can deliver design , durability and after-sales assurance.
One of the brands that has built a clear identity in this segment is Loom Crafts which is known for luxury outdoor furniture and complete outdoor living solutions, backed by long-term warranty and a nationwide retail presence.
We cover the following in this Article:
Loom Crafts’ start and past brand journey
Why the category is booming
The Loom Crafts franchise business opportunity (what you can expect)
Who this franchise is ideal for
How a franchise advisor can help you make the right decision
Loom Crafts: The Start, the Vision, and the Early Years
Loom Crafts was established in 2005 and is associated with Ghaziabad, Uttar Pradesh.
The original insight was simple but powerful: outdoor furniture in India often looked good on day one but struggled in real Indian conditions due to heat, dust, humidity, monsoon, coastal air, and heavy usage in hospitality spaces. Loom Crafts built its proposition around international-style design with materials and construction meant for real outdoor performance, and positioned itself as a specialist rather than a general furniture seller.
Over time, the brand expanded its catalog into a full outdoor lifestyle portfolio like loungers, dining sets, sofas, daybeds, and more which are designed around relaxation, aesthetics, and long service life.
A notable trust-builder for the category is warranty and service. Loom Crafts has prominently communicated long warranty / after-sales assurance as a key differentiator for the outdoor segment, which reduces buyer hesitation and helps close higher-ticket orders.
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The “Past” That Matters to Franchise Investors: Growth Signals You Can Verify
When evaluating a franchise, you’re not just buying products you’re buying proof of demand and repeatable execution. Loom Crafts shows several visible signals:
1) Multi-city retail footprint
The brand publishes store locations across Indian cities, indicating an established retail network and experience in running showrooms.
2) Category focus with premium positioning
Loom Crafts positions itself as a luxury outdoor furniture specialist with a broad product range for outdoor living, this “specialist premium” strategy often attracts architects, designers, and hospitality buyers who prefer expert brands.
3) Brand-led marketing and content ecosystem
Their official website hosts collections, categories, and location pages which matters because franchise partners benefit when the brand generates inbound discovery and supports product education.
Why the Loom Crafts Category Is Hot Right Now and Still Under-penetrated
A Loom Crafts-style franchise rides multiple waves at once:
Premium home upgrade trend (balconies, terraces, leisure zones)
Hospitality expansion (cafés, boutique stays, resorts, wedding venues)
Real estate amenities arms-race (clubhouse + outdoor decks)
Architect & designer influence (spec-driven purchases)
Outdoor furniture is a high-consideration product. Customers want to touch, feel, and visualize setups making experience-driven showrooms a powerful conversion engine.
Loom Crafts Franchise Business Opportunity: What You’re Actually Building
According to Loom Crafts’ official franchise page, the brand invites partners for a franchise opportunity with a focus on margins/returns, support, and a strong warranty/service proposition.
What a Loom Crafts franchise typically sells
Expect a premium outdoor living mix such as:
Outdoor seating and lounge collections
Dining sets and conversation sets
Daybeds, loungers, and resort-style pieces
Outdoor lifestyle setups that sell as “spaces,” not just products
Investment and space (what the market listings indicate)
Third-party franchise listings report approximate ranges like:
Space requirement: about 2000–3000 sq ft
Investment range: about ₹35–40 lakh (depending on format/city)
Important: treat third-party numbers as indicative, not final, your actual requirement will depend on your city, format, property cost, and brand-approved layout.
Support you should expect in a premium showroom franchise
While exact deliverables vary by brand agreement, a strong premium franchise model usually includes:
Store design guidance & merchandising plan
Product training (features, materials, care, warranty handling)
Sales playbooks for retail + B2B leads (architects/hospitality)
Marketing support and brand assets
After-sales coordination systems (critical in outdoor category)
Loom Crafts highlights warranty/service strength and franchise proposition on its franchise communication, which is an advantage when you’re selling premium ticket sizes.
Who Should Consider a Loom Crafts Franchise?
This opportunity can be a strong fit if you are:
A furniture/fitout retailer wanting to move upmarket into premium outdoor
A real estate or building-materials entrepreneur with strong local network
A hospitality supplier or contractor expanding into a branded showroom model
A high-street retail operator looking for a premium category with design-led selling
You’ll do especially well if you can build a local pipeline with:
Architects and interior designers
Landscape consultants
Resort/café owners
Real estate developers and facility managers
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How to Evaluate the Opportunity Like a Pro before You Sign Anything
To make sure the franchise is profitable in your city, validate these:
1. City-Product Fit: terrace culture, villa density, hospitality projects, premium cafés
2. Location Strategy: visibility + access + parking (experience retail matters)
3. Lead Mix Plan: retail walk-ins + B2B referrals + developer tie-ups
4. Unit Economics: gross margin, delivery cost, display cost, staffing, rentals
5. Service Capability: warranty handling, replacement process, timelines
This is where the right advisor becomes a force-multiplier.
Work With a Franchise Advisor: GrowMoreFranchisees.com (Intellex Strategic Consulting Pvt Ltd)
If you want to pursue the Loom Crafts franchise opportunity with clarity and avoid common franchise mistakes, you can consult GrowMoreFranchisees.com, a division of Intellex Strategic Consulting Pvt Ltd, as a franchise advisor that can guide you across evaluation, feasibility, and partner readiness.
Contact GrowMoreFranchisees.com (Intellex Strategic Consulting Pvt Ltd)
Mobile / WhatsApp: 98200-88395
A good franchise advisor typically helps you:
Shortlist the right format for your city and budget
Review indicative investment and space planning
Assess location options and launch timeline logic
Stress-test the revenue model and break-even assumptions
Prepare for franchisor discussions with the right questions.
Quick FAQ
Is Loom Crafts a showroom-led business?
Yes, outdoor furniture is tactile and design-led, and Loom Crafts publishes a list of store locations across cities.
Is there an official franchise page?
Yes, Loom Crafts hosts a dedicated franchise page outlining the opportunity.
What investment should I plan for?
Third-party listings cite ranges like ₹35–40 lakh and 2000–3000 sq ft, but you should validate final numbers directly during evaluation.
Call to Action:
If you’re serious about entering the premium outdoor-luxury segment and want to evaluate the Loom Crafts franchise the right way, speak with GrowMoreFranchisees.com (Intellex Strategic Consulting Pvt Ltd):
WhatsApp / Call: 98200-88395
Team: GrowMoreFranchisees.com
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